Save what you learn

Competitive analysis goes stale fast, and the good version usually lives in someone’s local files. This walkthrough blends your own product knowledge with current web results, and leaves behind a brief you can refresh instead of rewrite.

1. Set up your side of the comparison

Upload your proprietary product and feature documentation into a knowledge collection, and share it with the relevant team.

Optionally, link it to a dedicated Competitive Analysis assistant with a research-oriented system prompt, so every analysis runs the same way.

2. Turn on web search and ask

Switch on the Web toggle in the chat input bar — see Attachments and web search.

Open a shared conversation in your competitive-analysis folder, link the knowledge collection, and ask for a comparison of your uploaded materials against known market competitors, drawing on web-sourced context.

The assistant blends your internal knowledge with live web results, so the analysis is both grounded in your actual product and current.

3. Refine the scope

Iterate in the thread to narrow what you’re comparing — which competitors, and on what criteria: features, positioning, strengths, gaps.

4. Produce the brief

Ask for a synthesized comparison summary covering differentiation, risks, and opportunities. Copy the output into an external document, or export the conversation as a reusable competitive brief, and share it with the team through the folder.

Refresh rather than rewrite

Come back to the same folder later, make sure Web is on, and re-run the analysis in the same thread. You get an updated brief without rebuilding the setup.